Austin Telco Named Best Credit Union Brand by Bancography

Austin Telco still the #1 Credit Union Brand

Austin, TX, December 7, 2011 – For the second year in a row, Bancography has named Austin Telco Credit Union as the number one brand for credit unions with over one billion dollars in total assets. Bancography’s Brand Value Index provides a quantitative ranking of the brand strength of all U.S. banks, thrifts and credit unions. The index ranks financial institution brands by the premium that the institution’s brands add to their underlying tangible value.  The calculations reward institutions that display consistently strong earnings and a reasonable cost of funds.  These factors include the institution’s reputation, service quality, image and market awareness.

In calculating brand value, Bancography quantifies the proportion of each institution’s long-term value that is attributable to the intangible factors that constitute an institution’s brand.  The brand value index identifies institutions that produce financial results beyond what their capital base, market conditions and competitive environments would predict.

James Poplin, CEO of Austin Telco, stated that he is proud of the brand recognition by Bancography and how Austin Telco has advanced since the Credit Union's start in 1941.  Austin Telco has grown into a billion dollar plus, full service financial institution and will continue its commitment to our community.

For more information regarding the brand recognition by Bancography, contact our Marketing Director, Katrina Delgado at kdelgado@atfcu.org.